Get your business in the spotlight with Search Marketing! I offer complete Search Marketing programs featuring Google Analytics reporting, keyword research and optimization, page title and description writing, social media integration and promotional campaigns.
What is search marketing and how can it help my business?
Search marketing brings new customers to your website and increases sales! The Internet is competitive, dynamic and is getting more crowded every day. Search marketing gets your web pages to the top of search results, increases click through rates and increases social networking reach.
Long-term Search Marketing Programs
I offer custom-tailored search marketing programs for long-term growth. Plans vary by the size and complexity of your website(s). Click here to get a custom-tailored Search Marketing program.
Search Plan, Implementation and Tracking
First, I create a strategy plan and respective timeline. I analyze where the web traffic is, identify lucrative keywords and key phrases, perform on page improvements to titles and rewrite page descriptions. I also use analytical tools to evaluate trends and determine short and long-term effectiveness. Lastly, I evaluate social promotional usage and implement social network sharing to get traffic to your website.
Search Marketing is Website Optimization
Often web designers create an attractive website and neglect search marketing best practices. Search marketing is not visible to web page user and little focus is given to page titles, descriptions, header tags, meta data and micro data. I focus getting high-ranking organic search results and creating visually appealing web pages that are easy to use.
High-Traffic Keywords and Phrases
I utilize detailed keyword research to find the best words and phrases for your business, products or services. I create a spreadsheet of keywords and phrases sorted by cost-per-click and search volume. The keyword spreadsheet is used to improve web pages to get search results – web traffic! The keyword spreadsheet is also valuable to design advertising campagnes
Web Page Speed, Errors and Broken Links
Google closely looks at the speed of your website and individual web pages. Google also looks for broken links and errors in the source code. I optimize your website for speed, remove broken links and fix errors in the source code. The result is fast website without errors that quickly climbs the search results.
Meta Data for Search Results
I often hear, “What is meta data?” Meta data includes the page title, description, keywords and more. Meta data also tells search engines and social applications details about the content of each page. I use keyword research to write effective meta data from enticing page titles to well thought-out page descriptions that entice users to click the webpage. Proper meta data usage is very important for search marketing success.
Search Marketing is Social
With billions of users using Facebook, Twitter, Instagram, Google Plus, Reddit, Digg and many more, your webpages need to be social friendly. With just a click on social sharing networks, your message can reach hundreds and even thousands of prospective customers!
I have years of experience integrating social networks with webpages to get your products and services to new and existing customers. I can optimize your existing website and webpages to be social-friendly or design a new website with the latest social sharing tools.
Improving Search Marketing with Google Analytics
Google Analytics is a powerful tool for search marketing success. From increasing user engagement to click-throughs, Google Analytics identifies who is on your website, how long they stay and what they are interest in. Using real-time data, we can identify your highest converting traffic sources, evaluate top channels and improve your website for maximum performance.
A great Search Marketing campaign in combination with Google Analytics will help your bottom line, ROI and achieve your marketing goals. I offer 3-month, 6-month and annual Google Analytics campaign management packages. Contact me today to get started with Google Analytics.
I include monthly reporting showing current traffic and growth patterns.
The Internet is competitive, dynamic and is getting more crowded every day.